What a shock to learn Barbara Gordon will be dropping her Oracle identity and returning as Batgirl. You'd think she would have outgrown that costumed identity by now, but apparently she hasn't. I don't have to tell you why some comic fans are greeting this news with a somewhat less than positive response. One of my favorite bloggers, Innerbrat, will tell you point-by-smartly reasoned point. This is not a fan I'd care to alienate; too intelligent, too passionate! She's not the only one. Another blogger responds to the news at Lubbock Online. This fan deconstructs an ostensibly happy image produced by another fan of Barbara Gordon strutting away in her old school Batgirl costume, her Oracle wheelchair abandoned behind her. Andy Khouri also explains a lot of these feelings it at Comics Alliance. Other fans are concerned that current Batgirl Stephanie Brown is in big trouble.
My understanding is DC's trying to provide new readers a "jumping on point," and that strategy involves more classic versions of their characters. No more multiple Batmen-- Bruce Wayne will be wearing the pointy eared mask and scalloped cape. The iconic characters, hence the traditional Batgirl. I'm not convinced. It's kind of difficult to discuss these "iconic" characters and put them into perspective because we're comic fans. We know their narratives intimately; it's almost as if they're real to us, friends or even family. Or-- if Google image searches for "Batgirl" are to be believed, even lovers.
Sorry. That made even me shudder. Do NOT do a Google image search for Batgirl. I've written quite a bit about Cassandra Cain and you really do not want to know what Google keywords bring more traffic to those posts than any others.
To the public at large, however, Batgirl is probably less Barbara Gordon than that chick in the rubber costume from the 60s or 70s or whenever or that other chick who was in that one Aerosmith video where she and Liv Tyler got kinda semi-lesbianish and whatever happened to her anyway?
Go to a shopping center and ask a random selection of passersby if they know Batgirl's real name. Before you're arrested, you're bound to get some interesting replies, most of which will include the words "what," "the hell" and "are you talking about?" Commissioner Gordon's daughter? Paralyzed? You lying jerk! Gary Oldman didn't even have a daughter in that movie I saw!
What will those people care? While putting Barbara Gordon back in the Batgirl suit is probably exciting for one segment of already-committed comic fans-- and obviously is for Gail Simone, who will be writing this series-- I'm not convinced any of the new readers DC hopes to appeal to with this reboo-- sorry-- "relaunching" have any particular allegiance to the traditional comic book version: "I would've bought that new Batgirl series thingy, but I didn't recognize her without the mask, so I gave it a miss."
And meanwhile, a lot of loyal readers who have already been reading all about Barbara Gordon and loving her are now royally upset. Plus another character is getting the Heisman treatment. Hey, maybe this time they won't kill her off. You've got that going for you... at least... Pissing off Barbara-as-Oracle fans-- for whom she has an intensely symbolic importance-- and Stephanie-Brown-as-Batgirl crowd-- those who made their outrage known during the Robin Memorial Case Conflict-- doesn't seem like a smart move. Unless, of course, the angry go ahead and buy this book anyway because they're just that hardcore about reading comics. Especially comics written by Gail Simone.
That's this story's ultimate twist. Simone is one of the most popular writers for the fans most disgruntled by this abrupt change, plus she's as solid as they come at DC. I'm not a big fan of hers-- I've read more message board posts by her than comics-- but I did enjoy Simone's version of Gen13. While somewhat rambling, it was still entertaining, witty and full of well-written characterization. I especially appreciated Simone's take on Sarah Rainmaker, the most misused, ill-served character from the original series. Simone dumped some of the more strident elements (products of the MTV's Real World/frat boy aesthetic of the first series) and gave Rainmaker a bruised toughness that was touching and effective. But the character Simone is most associated with is Barbara Gordon, of whom she appears to be an unabashed fan. As a writer she comes across giddy about being on this book.
Wow! Shades of the whole "Cassandra Cain turns evil" controversy all over again, minus the shabby scripting. We all have pleasant memories of those fabled days, similar to the family reunion where that estranged ne'er-do-well cousin Cornelius Vandershot-- he who dropped out of Harvard, Yale and Princeton and ended up attending a state university and eventually living on a collective farm in British Columbia before becoming a lawyer specializing in personal injury suits-- attended with his harlot of a wife-- she of the untamed eyebrows and unshaven pits; she claims to be an author of some repute but I've read the titles of some of her "works," nothing but trash-- a-and so drunk on spirits he collapsed at the dinner table, giving Aunt Lydia such intense vapors she took to her bedchambers and hasn't been seen since, communicating her needs through a perpetually-locked double door by means of a silver bell.
Well, you can't make everyone happy all the time. Good lord, the DC writers, artists and editors have learned that lesson time and time again over the past 10 years or so. As far as I know, we still don't know what's going to happen to Cassandra Cain! It's going to be a long, hot summer!
Showing posts with label big gambles. Show all posts
Showing posts with label big gambles. Show all posts
Wednesday, June 8, 2011
Friday, June 3, 2011
DC to burn itself to death in hopes of rising as a majestic semi-digital phoenix
This should be a larger story than killing off Superman, sending Batman back in time, wrecking Cassandra Cain or redesigning Wonder Woman's costume (badly). I've long wanted DC to dump the monthly magazine in favor of new formats-- graphic novels with no interlocking continuity, big manga-style books in black and white with enough interlocking continuity to choke Comic Book Guy from The Simpsons, digital monthlies with collected trade paperback editions, anything that would make collecting comics rewarding in terms of economics and aesthetics again-- but I also realized those plans kind of screwed comic shop owners and fans heavily invested emotionally and financially in the contemporary storytelling modes that alienate me so.
Well, my ideas are probably stupid, but obviously, something had to happen. Marketplace pressures and declining readership and all that. So here's DC's answer and it's made a huge impact already. The industry watchers-- the real background/corporate wonk types-- can speculate on how the digital distribution and price points will affect retailers. Things will change. But as for the reader, I'm not convinced everything DC's doing here is all that impressive.
It will be interesting to see what Dan Didio means when he says, "This was a chance to start, not at the beginning, but at a point where our characters are younger and the stories are being told for today's audience." Jim Lee tells us, "You're trying to have your cake and eat it, too. You're trying to keep the iconic elements there, but at the same time freshen up the look so that people are intrigued by what they're seeing and hopefully come and sample the wares." Senior Vice President of Sales Bob Wayne offers this: "Some of the characters will have new origins, while others will undergo minor changes. Our characters are always being updated; however, this is the first time all of our characters will be presented in a new way all at once."
Actually, that sounds kind of like a step back in terms of expectations, especially given the breathless reportage on news outlets like USA Today or the ridiculously overstated Parallel Universe on MSN story that actually begins with "Holy deja vu, Batman!" If you ignore the headlines above them and the lame copy wrapping them, the quotes make it all sound pretty tame. Less than revolutionary.
What I'm reading into this is, "We want you to be excited about our huge new DC, but rest assured, it's really it's the old DC with a few visual and story tweaks, new numbering and a digital delivery system that initially costs the same as our regular printed publications, some of which will actually briefly be more expensive."
What remains to be seen is if any of this really will make people come and "sample the wares." None of the other revamps, relaunches or massive events have managed to do this and this one doesn't come close to matching some we've already slogged through just to end up back where we started. Who knows if the public at large-- the non-comic readers, the ones who go to the movie theaters to see Christian Bale as Batman but then don't go directly to their local comic book shops to read about Dick Grayson as the same-- will be as interested or as excited about this as the comics blogosphere is right now? If you have a lot of energy invested in the idea of same-day digital delivery or the industry in general, then you've probably got your eyeballs all over this story and-- like me-- you're letting people know your opinion. But if you don't care anything about superhero funnybooks, this is one of those "Must be a slow news day" stories.
Is this another one of our highly concentrated comic fan hurricanes that will spin itself 'round, then blow itself out far out over the Sea of Irrelevancy? I think it is. Sure, I'm anticipating the changes, but I doubt any of my friends even care. They don't read comics. They don't want to read comics. They're not waiting around for you to give them a reason to read comics on their iPads or Kindles. I hope I'm wrong, because it's nice to see DC's creators and executives so fired up about their company and its products, which I've thought of as moribund for quite a while now, but I don't really see a major influx of new readers as a result of any of this. And if the narrative changes aren't well received, they'll be lucky enough just to hold onto the old ones. So they're hedging their bets a little with the revamp. Playing it safe. They probably could've just launched the digital distribution and left off the rest, but I suppose everybody wants to feel involved, to generate some DC-love out there in a world where DC is all but ignored.
And I'm left saying, "Big deal. Good luck, but big deal."
Well, my ideas are probably stupid, but obviously, something had to happen. Marketplace pressures and declining readership and all that. So here's DC's answer and it's made a huge impact already. The industry watchers-- the real background/corporate wonk types-- can speculate on how the digital distribution and price points will affect retailers. Things will change. But as for the reader, I'm not convinced everything DC's doing here is all that impressive.
It will be interesting to see what Dan Didio means when he says, "This was a chance to start, not at the beginning, but at a point where our characters are younger and the stories are being told for today's audience." Jim Lee tells us, "You're trying to have your cake and eat it, too. You're trying to keep the iconic elements there, but at the same time freshen up the look so that people are intrigued by what they're seeing and hopefully come and sample the wares." Senior Vice President of Sales Bob Wayne offers this: "Some of the characters will have new origins, while others will undergo minor changes. Our characters are always being updated; however, this is the first time all of our characters will be presented in a new way all at once."
Actually, that sounds kind of like a step back in terms of expectations, especially given the breathless reportage on news outlets like USA Today or the ridiculously overstated Parallel Universe on MSN story that actually begins with "Holy deja vu, Batman!" If you ignore the headlines above them and the lame copy wrapping them, the quotes make it all sound pretty tame. Less than revolutionary.
What I'm reading into this is, "We want you to be excited about our huge new DC, but rest assured, it's really it's the old DC with a few visual and story tweaks, new numbering and a digital delivery system that initially costs the same as our regular printed publications, some of which will actually briefly be more expensive."
What remains to be seen is if any of this really will make people come and "sample the wares." None of the other revamps, relaunches or massive events have managed to do this and this one doesn't come close to matching some we've already slogged through just to end up back where we started. Who knows if the public at large-- the non-comic readers, the ones who go to the movie theaters to see Christian Bale as Batman but then don't go directly to their local comic book shops to read about Dick Grayson as the same-- will be as interested or as excited about this as the comics blogosphere is right now? If you have a lot of energy invested in the idea of same-day digital delivery or the industry in general, then you've probably got your eyeballs all over this story and-- like me-- you're letting people know your opinion. But if you don't care anything about superhero funnybooks, this is one of those "Must be a slow news day" stories.
Is this another one of our highly concentrated comic fan hurricanes that will spin itself 'round, then blow itself out far out over the Sea of Irrelevancy? I think it is. Sure, I'm anticipating the changes, but I doubt any of my friends even care. They don't read comics. They don't want to read comics. They're not waiting around for you to give them a reason to read comics on their iPads or Kindles. I hope I'm wrong, because it's nice to see DC's creators and executives so fired up about their company and its products, which I've thought of as moribund for quite a while now, but I don't really see a major influx of new readers as a result of any of this. And if the narrative changes aren't well received, they'll be lucky enough just to hold onto the old ones. So they're hedging their bets a little with the revamp. Playing it safe. They probably could've just launched the digital distribution and left off the rest, but I suppose everybody wants to feel involved, to generate some DC-love out there in a world where DC is all but ignored.
And I'm left saying, "Big deal. Good luck, but big deal."
Labels:
big gambles,
Dan Didio,
DC Comics,
digital,
Jim Lee,
relaunch,
risk taking
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